Why construction industry in Africa should embrace innovation

24 November 2015

A recent report by Deloitte shows that for African construction industry to grow all firms have no option but to remain innovative so that they can be able to remain on top of the construction game in Africa.

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Evidence has shown that innovative businesses are twice as likely to report increased productivity compared with businesses that don’t innovate.

In order to succeed the construction sector needs to have a much stronger sense of vision, leadership, vitality and appetite for innovation and continuous improvement. The construction industry needs to improve its innovation record, or risk being left behind.

Innovation is one of the latest management buzzwords that it used by many but understood by few. In simple terms, innovation is the process of bringing new creative ideas to reality, in an attempt to take advantage of what might lie over the horizon or to create an entirely new future, which no one else had imagined.

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